older posts

  • What Is A Sales Funnel and How Do I Get Started?

    Customers don’t just “buy”, it takes time to get onto lists and databases, then you get the opportunity to demonstrate your affordability with a quote, and maybe then demonstrate your capability with an order. It can feel a lot like you’re doing a dance, steadily moving from “enthusiastic but awkward” dance moves to finding your natural rhythm with your dance partner. Someone needs to take the lead and choreograph the dance, why not you? Provide the guidance, move your dance partner in the right direction and find your sales & marketing rhythm. That's where your sales funnel comes in…

    What Is A Sales Funnel, How Do I Get Started?

    July
    30
    posted in
    Sales & Marketing
  • Link Building: What is it and How To Do It

    So you’ve got a business website, but now you’re wondering what you can do to make it more visible in Google without spending a sh#t-load of cash. You’re not alone. After all, what’s the point in spending all that cash on a website for it to sit on page 30 of the Google search results?! There is no silver bullet, and we’ve described a number of ways of improving your web presence in previous articles. Today though, we explain what link building is, how it impacts your search engine ranking, 11 kick ass ways to build links and how to measure your success...

    What Is Lead Generation In Contract Manufacturing

    July
    24
    posted in
    Sales & Marketing
  • How NOT To Waste Your Valuable Sales Leads

    So you’re generating leads and these are turning into enquiries….but are you kicking ass at conversion? After all that hard sales & marketing effort to bring in the enquiries and attract the leads, you don’t want to waste any opportunities that come your way. Poor conversion is like a leaky bucket, you need to find the holes and plug them - FAST! In this article we help you take a look at your bucket, and provide some bucket patching tactics!

    How not to waste valuable sales leads

    July
    21
    posted in
    Sales & Marketing
  • How To Make Bigger Sales With Upselling In Subcontract Manufacturing

    It’s no shame of mine to admit that I learnt the art of upselling behind the till in the service industry, after all they seem to have it nailed. It is a shame in our industry however, that it’s principles haven’t been adopted as a source of increased revenue and profit, at very little cost. Acquiring new customers is expensive, on the other hand selling to existing customers costs very little. Upselling helps you increase sales figures without having to rely solely on the expensive task of increasing your customer base year on year. What the heck is upselling I hear you say, and how do I get me some of that there profit? We explain all in this latest article...

    How to make bigger sales with Upselling in Subcontract Manufacturing

    July
    19
    posted in
    Sales & Marketing
  • Inbound Vs Outbound Marketing - Which One Wins?

    Let's get ready to rumble in today's epic battle that promises to be a classic in every sense of the word. In the red corner, we have the defending champion Outbound Marketing and in the blue corner looking impressive is the challenger Inbound marketing. Does the contender have what it takes to take down the old man of marketing or is he capable of making a historic comeback let's find out?

    The Difference Between Inbound & Outbound Marketing

    July
    16
    posted in
    Sales & Marketing
  • January
    6
    posted in
    Sales & Marketing
  • What is a website Landing Page and How do I create them?

    If you have made that all important step of getting your business on the web, you want to make sure that you use all of the available tools out there to maximise visitors and thus sales. You've got your website with its sexy eye-catching design, you've got all of your content loaded up and you've sorted out your social media presence. What else could there be to add?

    Landing Pages Explained And How To Create Them width=

    January
    26
    posted in
    Sales & Marketing
  • What Are Hashtags And How To Use Them Properly?

    The world moves on around us regardless of whether we're keeping up, a new year, new words in the dictionary, new hot tactics to move your business forward, and then some. As a result, the years can pass us by and the time to investigate or ask seems to go with it. But today we're unashamedly laying it out there, for those who don't know, for those who think they know, for anyone involved in marketing a small business. Hashtags may be old news, there isn't a person in business who doesn't know the word, but how about using them? Or how about using them effectively? Or Powerfully? Let's get into it...

    What Are Hashtags And How To Use Them Properly?

    January
    5
    posted in
    Sales & Marketing
  • Improving Your Web Presence Part 4: Create A Facebook Business Page

    Marketing your business is no longer simply about getting listed in the local directory and printing a few flyers and posters. In today’s tech-savvy age, you need to reach out to the millions of people in cyberspace and there are numerous FREE ways you can do that. In part 4 or our 10 minute takeaway series, I show you how you can create a FREE Facebook business page and attract customers using this social media tool used by millions. It takes minutes but will give your web presence a huge boost.

    Improving Your Web Presence - Free SEO with Facebook Business Page

    December
    8
    posted in
    Sales & Marketing