How well do your customers know you?
A question, not very often asked that way around - in this very blog we’ve stated the number one rule of sales and marketing as “Know your customer”. This is something you can take control of, you can evaluate profile and segregate. But when it comes to your customers knowing you, who’s in the driving seat? What opportunities could you be missing out on?
What is a lead magnet & what can it do for my Manufacturing Business?
Last week I wrote about how lead magnets could be used to boost your efforts in getting sign ups to your business blog. The truth is I truly under-sold the whole concept of a lead magnet. This was just one narrow application with the single goal of list building. Lead Magnets should be at the centre of your lead generation strategy, once created they’re extremely low labour to service and can be a constant source of qualified leads...
What’s Your Sales Strategy & Rugby’s Blitz Defence Got In Common?
There’s been a lot of talk about the “Blitz Defence” that many teams have adopted in the course of fighting their way through this latest world cup. It got us thinking how the game and the Blitz Defence is very much like the way we treat our sales strategies. This is especially true when talking about new businesses or startups, but do some of those habits stick resulting in a poorly constructed strategy?
What is Your Brand and What is it Saying About You?
Your brand is not just a logo, It's your voice, your calling card, and everything about how your customers and the general public perceive you. All too often, businesses neglect their brand and suffer as a result. However, today you can learn to take control of your brand through the limitless possibilities of the online world.
Improving Your Web Presence Part 2: Get on Yell.com for Free in 15 Minutes
The continuous battle for improved we presence stretches on, and we’re here to provide you with the strategies and tactics that allow you to take control. Many of the tactics we’re highlighting are well known methods, but that doesn’t stop them from being under-used. After all what value can there be in something that is given away for free? Maybe these are things you “know you should do” but never get around to doing. Maybe it’s the fear of something sounding simple, but when you scratch the surface the difficulties and “catches” creep out of the wood work. We’ve created our 10 minute takeaway series to combat these issues and help YOU improve your web presence by 1000%...
The First 6 Steps in Sales...
Sales - The end to which all businesses aspire, however, the world of sales can be daunting for small businesses, as there is so much to know, and so many different approaches out there. In terms of the manufacturing industry, sales can be a particularly tricky area to research because a lot of the advice available focuses on selling either a specific product or service.
Same Side Sales: What it IS and how YOU can do it
When I was a kid my mum was the master of sales, Not a salesperson, but she could have taught even the most accomplished salesperson a thing or two! Even as an adult, I’m not ashamed to say, her tactics still never fail. Anyone who has, or has been witness to an unruly toddler will know that taking the battleground stance is a surefire way to burn yourself out. My Mum did something others didn’t, she came to my side of the table but seemingly never compromised. My Mum had mastered same side sales, before it was even born...
What are Keywords in Search Engine Optimisation?
When talking about online marketing, and specifically content marketing, it’s only a matter of time before someone drops the “K” bomb. That’s “K” for Keywords. In a lot of cases Keywords, and the way in which Search Engines like Google actually work are drastically misunderstood. Are you guilty of assuming you know how Keywords and the Search Engine Algorithms work? If so, this quick article could right a few of those wrong perceptions…
What Is A Sales Funnel and How Do I Get Started?
Customers don’t just “buy”, it takes time to get onto lists and databases, then you get the opportunity to demonstrate your affordability with a quote, and maybe then demonstrate your capability with an order. It can feel a lot like you’re doing a dance, steadily moving from “enthusiastic but awkward” dance moves to finding your natural rhythm with your dance partner. Someone needs to take the lead and choreograph the dance, why not you? Provide the guidance, move your dance partner in the right direction and find your sales & marketing rhythm. That's where your sales funnel comes in…