What is & How to use Email Marketing Part 1
Always on the hunt for the next marketing gold mine, especially in B2B, where numbers are smaller, but the prizes are bigger. That’s B2B Marketers and Small Business owners alike.
older posts
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Link Building: What is it and How To Do It
So you’ve got a business website, but now you’re wondering what you can do to make it more visible in Google without spending a sh#t-load of cash. You’re not alone. After all, what’s the point in spending all that cash on a website for it to sit on page 30 of the Google search results?! There is no silver bullet, and we’ve described a number of ways of improving your web presence in previous articles. Today though, we explain what link building is, how it impacts your search engine ranking, 11 kick ass ways to build links and how to measure your success...
July24posted in
Sales & Marketing -
How NOT To Waste Your Valuable Sales Leads
So you’re generating leads and these are turning into enquiries….but are you kicking ass at conversion? After all that hard sales & marketing effort to bring in the enquiries and attract the leads, you don’t want to waste any opportunities that come your way. Poor conversion is like a leaky bucket, you need to find the holes and plug them - FAST! In this article we help you take a look at your bucket, and provide some bucket patching tactics!
July21posted in
Sales & Marketing -
How To Make Bigger Sales With Upselling In Subcontract Manufacturing
It’s no shame of mine to admit that I learnt the art of upselling behind the till in the service industry, after all they seem to have it nailed. It is a shame in our industry however, that it’s principles haven’t been adopted as a source of increased revenue and profit, at very little cost. Acquiring new customers is expensive, on the other hand selling to existing customers costs very little. Upselling helps you increase sales figures without having to rely solely on the expensive task of increasing your customer base year on year. What the heck is upselling I hear you say, and how do I get me some of that there profit? We explain all in this latest article...
July19posted in
Sales & Marketing -
Inbound Vs Outbound Marketing - Which One Wins?
Let's get ready to rumble in today's epic battle that promises to be a classic in every sense of the word. In the red corner, we have the defending champion Outbound Marketing and in the blue corner looking impressive is the challenger Inbound marketing. Does the contender have what it takes to take down the old man of marketing or is he capable of making a historic comeback let's find out?
July16posted in
Sales & Marketing -
What is a website Landing Page and How do I create them?
If you have made that all important step of getting your business on the web, you want to make sure that you use all of the available tools out there to maximise visitors and thus sales. You've got your website with its sexy eye-catching design, you've got all of your content loaded up and you've sorted out your social media presence. What else could there be to add?
January26posted in
Sales & Marketing -
What Are Hashtags And How To Use Them Properly?
The world moves on around us regardless of whether we're keeping up, a new year, new words in the dictionary, new hot tactics to move your business forward, and then some. As a result, the years can pass us by and the time to investigate or ask seems to go with it. But today we're unashamedly laying it out there, for those who don't know, for those who think they know, for anyone involved in marketing a small business. Hashtags may be old news, there isn't a person in business who doesn't know the word, but how about using them? Or how about using them effectively? Or Powerfully? Let's get into it...
January5posted in
Sales & Marketing -
Improving Your Web Presence Part 4: Create A Facebook Business Page
Marketing your business is no longer simply about getting listed in the local directory and printing a few flyers and posters. In today’s tech-savvy age, you need to reach out to the millions of people in cyberspace and there are numerous FREE ways you can do that. In part 4 or our 10 minute takeaway series, I show you how you can create a FREE Facebook business page and attract customers using this social media tool used by millions. It takes minutes but will give your web presence a huge boost.
December8posted in
Sales & Marketing -
The Benefits Of CRM Systems For Manufacturers
It’s time to say goodbye to endless spreadsheets, notes, logbooks, emails and the occasional cross-office conflab and replace them with some real structure when it comes to sales. So how do you get away from the disorganised chaos of tracking interactions to leads, prospects, potential clients and even your existing customers? I’m not professing that the answer is simple, but there are a lot of solutions out there that make it a load easier. I’m talking about Customer Relationship Management Systems or CRMs for short and this week I’m showing you that even a 1-person sales and marketing team can and should be using a CRM…
October20posted in
Sales & Marketing -
Making Google Adwords Work For A Manufacturing Business
A tricky beast that can be dangerously accessible, but extremely powerful for small businesses and SME Manufacturers looking to boost sales leads...Of course I’m talking about Search Engine Ads like Google Adwords or Bing Ads for example. The idea of being able to appear on page 1 of a search engine without* the laborious need for expensive and time consuming SEO is eminently attractive to any small business marketer. In this article we cover some key topics and provide you with an Infographic that takes you through some critical considerations for taking on Pay-Per-Click advertising…
October6posted in
Sales & Marketing
