What Are Hashtags And How To Use Them Properly?
The world moves on around us regardless of whether we're keeping up, a new year, new words in the dictionary, new hot tactics to move your business forward, and then some. As a result, the years can pass us by and the time to investigate or ask seems to go with it. But today we're unashamedly laying it out there, for those who don't know, for those who think they know, for anyone involved in marketing a small business. Hashtags may be old news, there isn't a person in business who doesn't know the word, but how about using them? Or how about using them effectively? Or Powerfully? Let's get into it...
Improving Your Web Presence Part 4: Create A Facebook Business Page
Marketing your business is no longer simply about getting listed in the local directory and printing a few flyers and posters. In today’s tech-savvy age, you need to reach out to the millions of people in cyberspace and there are numerous FREE ways you can do that. In part 4 or our 10 minute takeaway series, I show you how you can create a FREE Facebook business page and attract customers using this social media tool used by millions. It takes minutes but will give your web presence a huge boost.
Inbound Vs Outbound Marketing - Which One Wins?
Let's get ready to rumble in today's epic battle that promises to be a classic in every sense of the word. In the red corner, we have the defending champion Outbound Marketing and in the blue corner looking impressive is the challenger Inbound marketing. Does the contender have what it takes to take down the old man of marketing or is he capable of making a historic comeback let's find out?
The Benefits Of CRM Systems For Manufacturers
It’s time to say goodbye to endless spreadsheets, notes, logbooks, emails and the occasional cross-office conflab and replace them with some real structure when it comes to sales. So how do you get away from the disorganised chaos of tracking interactions to leads, prospects, potential clients and even your existing customers? I’m not professing that the answer is simple, but there are a lot of solutions out there that make it a load easier. I’m talking about Customer Relationship Management Systems or CRMs for short and this week I’m showing you that even a 1-person sales and marketing team can and should be using a CRM…
Making Google Adwords Work For A Manufacturing Business
A tricky beast that can be dangerously accessible, but extremely powerful for small businesses and SME Manufacturers looking to boost sales leads...Of course I’m talking about Search Engine Ads like Google Adwords or Bing Ads for example. The idea of being able to appear on page 1 of a search engine without* the laborious need for expensive and time consuming SEO is eminently attractive to any small business marketer. In this article we cover some key topics and provide you with an Infographic that takes you through some critical considerations for taking on Pay-Per-Click advertising…
How To Write An Article For Your Manufacturing Business Website
A lot of advice you’ll find out there in the online marketing space will be heavily dependent on the continuous generation of “Content”. Within this very blog I’ve highlighted a boat load of areas where content forms the centre of the tactic. In last week’s article about “Link Building” for example, Content was once again referred to as the fuel for the fire. Articles are the most accessible form of content for your website, so today I’m going to give you the step-by-step guide by which you can create your very own value-packed articles...
Link Building: What is it and How To Do It
So you’ve got a business website, but now you’re wondering what you can do to make it more visible in Google without spending a sh#t-load of cash. You’re not alone. After all, what’s the point in spending all that cash on a website for it to sit on page 30 of the Google search results?! There is no silver bullet, and we’ve described a number of ways of improving your web presence in previous articles. Today though, we explain what link building is, how it impacts your search engine ranking, 11 kick ass ways to build links and how to measure your success...
What is Lead Generation In Contract Manufacturing
We’ve touched on lead generation in the past, but we’ve not actually nailed down what it looks like for manufacturing businesses. Lead generation is a key part of the interaction and overlap between your marketing and your sales activity, but it can also be a seriously misunderstood part of your business process. This week we explain lead generation, and give you some guidance on how your business can generate sales leads...
How To: Create Your Unique Core Marketing Message - Quickly
Marketing is really quite straightforward, Given this, it might sound surprising that many businesses - particularly small businesses - shy away from it or don't really do it as effectively as they could. However, the number 1 reason why marketing isn’t given priority (especially in the manufacturing industry) is a lack of ‘know-how’ on some of the foundational topics. Crafting a ‘Core Marketing Message’ is one of those very topics, so here’s your no bulls%#t guide to creating yours!