10 Marketing Mistakes Your Manufacturing Business Could Be Making
Nobody likes making mistakes, and the worst mistakes are those that go unacknowledged. Finding out where you may be going wrong is a vital part of sustaining, improving or growing your manufacturing business. With that in mind, we’ve pulled together a killer list of online marketing mis-steps you could be making with your business, and a few pointers on how YOU can avoid making, or continuing to make those mistakes...
How NOT To Waste Your Valuable Sales Leads
So you’re generating leads and these are turning into enquiries….but are you kicking ass at conversion? After all that hard sales & marketing effort to bring in the enquiries and attract the leads, you don’t want to waste any opportunities that come your way. Poor conversion is like a leaky bucket, you need to find the holes and plug them - FAST! In this article we help you take a look at your bucket, and provide some bucket patching tactics!
The Customer Funnel - Beyond Sales & Marketing Funnels
The sales and marketing dudes can make it sound like once someone falls over the line, and they become a customer, the job is done, customers are customers. The problem with this view is that it doesn’t promote the idea of transforming your relationship with your customers once they’re “over the line”. This doesn’t make sense, as many customers will use their first interactions with you as a test for what’s to come…
Keyword Research Guide For Manufacturers
We’ve talked a little about Keyword Research in the past, but we thought it was time to provide some more direction, so here’s a guide to performing your Keyword Research. We lay out the steps with simplicity and with contextual examples for you, the UK Manufacturer. Keyword Research is a foundational step in your journey to getting your website to rank on the major search engines, such as google. Keyword Research provides the target and direction for your Search Engine Optimisation, so it’s kind of important!
6 Reasons To Get In Contact With a Customer or Lead
Keeping up meaningful communication with leads, prospects, potential and existing customers can feel like more of a challenge than finding them in the first place! OK, it’s not cold calling, but contacting them out of the blue can make you feel a little awkward, especially when you haven’t got any sort of excuse. And when I say excuse, “just checking in” doesn’t in any way qualify as a valid reason that will enhance, progress or nurture a relationship. What’s the alternative? Read on to find out...
Improving Your Web Presence Part 3: Claim Your LinkedIn Company Page
Improving your web presence isn’t just a one time thing, it’s continuous, small contributions to improvement that make the real difference. In part 3 of our 10 minute takeaway series aiming to help YOU improve your web presence by 1000% I walk you through claiming or creating your LinkedIn company page. This boost is completely FREE, so take 10 minutes to boost your web presence right now...
The Ultimate Online Marketing Resource List for UK Contract Manufacturers
Searching for resources can be time consuming, in fact, sometimes you can spend more time searching for answers than actually learning. This is a problem! So we've put together a kick ass resource list to help you on your marketing education, specifically designed for your needs as a UK Manufacturer. With a mixture of Articles, Blogs, eBooks and Podcasts thrown in for good measure you'll have a complete set of resources you can go to at ANY TIME. So it's time to get tucked in to part 1 of the series...
Website Built on Wordpress? But What Does That Actually Mean?!
In 2016 it is amazing to think that more than 25% of all websites are built on a Wordpress CMS, and that number is growing. But what does being built on Wordpress actually mean for you? As a manager, marketer or business owner within an SME trying to push your business forward, this should mean a great deal. Wordpress is like the central nervous system of your online presence, neglecting it could leave you senseless and numb…So whether you interact with Wordpress currently, or you just leave it well alone, this article will be enlightening...
14 Newsletter Content Ideas For Your Contract Manufacturing Business
Business Newsletters are an easy way to get into marketing your manufacturing business, you can start immediately, at very little or no cost. In this article I spell out exactly what a newsletter will deliver for your contract manufacturing business, helping to maintain and nurture your sales funnel along the way. PLUS you’ll get 14 Content Ideas specifically aimed at Manufacturing and Engineering business newsletters. I even show you how to get started and provide you with links to even more KICK ASS articles that can help you get your newsletter started and flying off the digital-shelf...
What Pages Should I Put On My Manufacturing Business Website?
It’s often the most basic and simple questions that can leave us completely stumped, especially when it comes to your business website. In this article we tackle one of the most overlooked, yet highly strategic decisions when building or updating your website, the pages. It’s obvious right? You just have the “standard” set of pages any business would have, right? A cookie cutter solution doesn't tackle YOUR customers needs, it’s time to start with them. We show you what they want and what pages and content they need...